Policy expertise

Formative Research to Guide Research Communications, India

Policy Area
United Nations Children's Fund (UNICEF)
OPM contact

OPM was contracted to help formulate focused communication strategies to raise awareness and empower families and communities to prevent and reduce child labour; and achieve desired behaviours and actions. This study was done in selected districts in four states (Rajasthan, Gujarat, Tamil Nadu, and Maharashtra) and aimed to: 1) understand the practices, and trends related to children working in cotton and cotton-seed farming and the impact of child labour on children themselves, their families and the community; and 2) map the social, cultural, political and economic support structures within the communities that would facilitate and sustain the changed/new social norms related to a protective environment for children and reduced child labour. The study used innovative, mixed-method participatory research to arrive at a better understanding of knowledge, attitudes, and practices around child labour. Our approach to participatory and qualitative research retained the emphasis on broad interpretations, a need to engage key stakeholders, and being child centred. We used participatory techniques, focus group discussions, semi-structured (key informant) interviews and observation to inform the analysis.

Portfolio Leader, Education